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Re-Positioning the value of the architecture practice

In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer. Topics include: - The Pressures caused by Disruption - Performance and Expectation Gaps at the CxO level - Improving Architecture Value - Discipline Confusion - Unifying the Enterprise - Architecture Services Design - Architecture Demand Analysis