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Design in Business

Design in Business is a dedicated Design Thinking course that specifically focuses on teaching attendees how to apply design to everyday business challenges.

Its focus is to leverage the best parts of design and planning disciplines into a single design driven capability.

Design in Business introduces individuals and teams to design tools that will help them be more human-centred in their approach to problem solving. Attendees learn the same design tools used in launching new and innovative products and services to market, as well as how to leverage these tools to support strategic planning, business analysis, architecture and agile delivery.

This is an applied course where attendees practice the Design Thinking approach in a structured and supportive environment.


Course content

SESSION 1: Foundations, Planning & Preparation
SESSION 2: Human-Centred Research for Business
SESSION 3: Synthesis, Insights and Design Direction
SESSION 4: Ideation, Concept Generation and Prototyping
SESSION 5: Testing, Iteration and Refinement and Integrating Design back to the Business

Ready to take the next step?