In an increasingly competitive landscape, organisations are becoming more aware how important it is to develop business services models that are aligned to customer values. Organisations that are not able to take a customer focused perspective are losing footing in the market as they attempt to understand what it means to architect for the customer. Topics include: - The Pressures caused by Disruption - Performance and Expectation Gaps at the CxO level - Improving Architecture Value - Discipline Confusion - Unifying the Enterprise - Architecture Services Design - Architecture Demand Analysis