Using Business Architecture to enable customer experience and digital strategy from Craig Martin

Digital disruption is shifting business model design from a focus on product profitability to a stronger focus on customer experience and lifetime value.

The presentation looks at environmental pressures caused by digital disruption and identifies how to use business architecture and business design to address these changes.

It covers business architecture for digital strategy, customer-driven value chains, re-writing of the 4Ps of the marketing mix, and the nine laws of disruption and how they affect business model design. Craig also investigates the changes afoot with strategic business planning and Enterprise Architecture, which are experiencing their own form of disruption. Will Enterprise Architecture as we know it become a commodity too?