Design in Business Training

Helping you and your teams develop a design mindset for business

As business becomes more challenging, individuals and organisations are needing new ways to improve their creativity and innovation. They are also needing to improve their speed to market; it’s pointless having great ideas and solutions if it takes you three years and $10M to get them in front of your customers. This is especially relevant in the corporate space where the large engines of value creation take a long time to turn and gain momentum.

What organisations need is a means to help the army of business analysts, architects and project managers to deliver more creative solutions in shorter turnaround times, through a human-centred lens.

This is the “Design in Business” course that we offer.

“Design in Business” is a Design Thinking course. It introduces individuals and teams to design tools that will help them be more human-centered in their approach to problem solving. Attendees learn the same design tools used in launching new and innovative products and services to market, as well as how to leverage these tools to support strategic planning, business analysis, architecture and agile delivery.

Who is it for?

  • Subject matter experts
  • Business Analysts
  • Project Managers
  • Strategic Planners
  • Business Planners
  • Business Architects
  • Enterprise Architects

What does it cover?

The training covers the theoretical aspects of design, as well as team-based, hands-on exercises through case studies.

Our learning approach immerses you into the mindsets of design. We challenge conventional ways of thinking to help you develop new mental models and thought processes to become a more effective innovator and problem solver.

The course will cover:

  • Foundational Theories;
  • Design Process;
  • Research Planning;
  • Ethnographic Research Considerations;
  • Human Factors;
  • Empathy;
  • 3rd Order Design Tools and Methods;
  • People Research;
  • Evidence Curation and Processing;
  • Synthesis and Insight Generation;
  • Design Principles and Criteria;
  • Ideation to Concepts;
  • Concepts to Prototyping;
  • Prototype Testing;
  • Learning Launches and On-ramp Design; and
  • Linkages to Business Model Innovation and Design, Strategic Planning and Business architecture.

Each attendee will receive a copy of the “Universal Methods of Design” as a key reference book for various tools used during the process. Attendees will learn about applying a selection of these Design tools to develop an understanding of people and their interconnections with one another and the business.

Session Breakdown

SESSION 1: Foundations, Planning & Preparation – Establishing a foundation of design literacy to support activity across the design process; Introducing the Design Challenge and preparing to start the design process.

SESSION 2: Human-Centred Research for Business – Introducing the Discover Phase of the Design Process; establishing the literacy and skill to conduct Discover activity, i.e. human-centred research for design.

SESSION 3: Synthesis, Insights and Design Direction – Introducing the Define Phase of the Design Process; establishing the literacy and skill to conduct Define activity, i.e. synthesis, insights and design direction.

SESSION 4: Ideation, Concept Generation and Prototyping – Introducing the Develop Phase of the Design Process; establishing the literacy and skill to conduct the Develop activity, i.e. ideation, concept generation and prototyping.

SESSION 5: Testing, Iteration and Refinement and Integrating Design back into the Business – Introducing the Deliver Phase of the Design Process; establishing the literacy and skill to conduct the Deliver activity, i.e. testing, iteration and refinement and business evaluation; and

Introducing the Launch and Monitor stage after the design process; establishing the literacy to integrate the Design back to the Business operations through business architecture and agile.

How will our training help you?

Attendees will gain the following skills within this course:

  • How to look at challenges through a design mindset;
  • How to plan and conduct human-centred research;
  • How to synthesise research findings and set useful criteria for designing solutions;
  • How to ideate and conceptualise potential solutions that address the human-centric need;
  • How to prototype a potential solution to learn and refine the design to meet the need;
  • How to iterate and launch ideas  that succeed more often;
  • How to manage risk through action;
  • How to make smaller and more successful decisions more often;
  • How to detect hidden growth opportunities in your business; and
  • How to break the analysis-paralysis mindset and identify important areas to focus on.

What’s involved?

There are two options for taking this course:

Kick-start: You choose an actual problem in your business, and we teach you how to solve that problem. This part-time option usually runs over six to seven weeks using a combination of theory and hands-on activities. The outcomes are valid prototypes ready for possible rollout into your business.

4-day class: This is an intensive program run entirely within the classroom over five days. We provide our own design challenge as the business scenario and utilise a combination of theory and hands-on activities.

What does it cost?

Register your interest and we will get back to you around pricing. We do offer discounts for more than 10 attendees, as well as government and not-for-profit industries.

Register Below

Reference Book used during our course

Universal Methods of Design Handbook

Download the course PDF